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Al Maaref University

BS in Marketing

First Year: Semester One

   

Total of

15

Course Code

Course Title

Prerequisite

No. of Credits

MIT 200

Business Software Applications

MEPT

3

ENG 201

English Communication Skills I

MEPT

3

MAT 210

Business Math

MMPT

3

ARA 202

Arabic Communication Skills II

MAPT

3

ACC 210

Financial Accounting I

Co-requisite

ENG 201

3

 

First Year: Semester Two

   

Total of

15

Course Code

Course Title

Prerequisite

No. of Credits

ENG 202

English Communication Skills II

MEPT

3

ACC 212

Financial Accounting II

ACC 210

3

ECO 201

Microeconomics

Co-requisite

ENG 201

3

STP 210

Business Statistics & Probability

MAT 210

3

MGT 201

Management Principles

Co-requisite

ENG 201

3

 

First Year: Summer Semester One

   

Total of

6

Course Code

Course Title

Prerequisite

No. of Credits

ECO 202

Macroeconomics

Co-requisite

ENG 201

3

GEE 201

General Education I

None

3

 

Second Year: Semester One

   

Total of

15

Course Code

Course Title

Prerequisite

No. of Credits

ENG 210

English for Business

ENG 201

3

FIN 310

Fundamentals of Finance

ACC 210

3

MIT 300

Information Systems and Technology

MIT 200

3

STP 310

Intermediate Business Statistics

STP 210

3

MKT 240

Promotional Strategy and Advertising

MKT 201

3

 

Second Year: Semester Two

   

Total of

15

Course Code

Course Title

Prerequisite

No. of Credits

CST 200

Cultural Studies

None

3

MKT 330

Sales Management

MKT 201

3

MKT 370

Interactive Marketing

MKT 201, MIT 300

3

GEE 202

General Education II

None

3

Technical Elective

 

 

3

  

Second Year: Summer Semester One 

   

Total of

6

Course Code

Course Title

Prerequisite

No. of Credits

BUS 310

Business Law & Legal Processes

MGT 201

3

ECO 202

Macroeconomics

Co-requisite

ENG 201

3

Third Year: Semester One

   

Total of

15

Course Code

Course Title

Prerequisite

No. of Credits

BUS 320

Business Quantitative Methods

MGT 201, STP 210

3

MKT 390

International Marketing

MKT 201

3

MKT 410

Strategic Marketing

MGT 201, MKT 201, Senior Standing

3

GEE 203

General Education III

None

3

MKT 497

Professional Training Practice

Junior Standing or Consent of Advisor

3

 

Third Year: Semester Two

   

Total of

12

Course Code

Course Title

Prerequisite

No. of Credits

MKT 430

Services Marketing

MGT 201, MKT 201, Senior Standing

3

MKT 460

Branding Management

MGT 201, MKT 201, Senior Standing

3

MKT 499

Final Project

Senior Standing

3

Technical Elective

 

 

3

General Requirements(21)   

Course Code Course Name Credits
MIT 200 Business Software Applications                 3
ENG 201 English Communication Skills I  3
ENG 202 English Communication Skills II  3
ENG 210 English for Business     3
CST 200 Cultural Studies  3
ARA 201 Arabic Communication Skills II    3
MAT 210 Business Math    3

                                                                                                  

Free Liberal Arts Electives(9)

Course Code  Course Name Credits

GEE 201

General Education I

3

GEE 202

General Education II

3
GEE 203 General Education III                                       3

   

Business Core Requirements (Common to all Business Majors(36)

Course Code Course Name Credits

ACC 210

Financial Accounting I             

3
 

ACC 212

 

Financial Accounting II      

 3

BUS 310

 

Business Law & legal Processes       

 3

BUS 320

Business Quantitative Methods       

3

ECO 201

Microeconomics                                  3

ECO 202

Macroeconomics                

3

FIN 310

Fundamentals of Finance  

3

MGT 201

Management Principles     

3

MIT 300

Information Systems & Technology              

3

MKT 201

Marketing Principles                          

3

STP 210

Business Statistics & Probability

3
STP 310 Intermediate Business Statistics     3

                     

Major Requirements: Marketing(27)

Course Code Course Name Credits

MKT 240

Promotional Strategy & Advertising          

3

MKT 330

Sales Management                     

3

MKT 370

Interactive Marketing                            

3

MKT 390

International Marketing                   

3

MKT 410

Strategic Marketing                               

3

MKT 430

Services Marketing                              

3

MKT 460

Branding Management                   

3

MKT 497

Professional Training Practice                

3

MKT 499

Final Project

3

 

Technical Electives Requirements(6)

Course Code Course Name Credits

BUS 330

Business Ethics              

3

BUS 440

International Agreements                

3

ECO 330

Economics and Human Development 

3

MKT 350

Consumer Behavior                               

3

MKT 380

Seminar in Business Marketing               

3

MKT 420

Logistics Management                   

3